Premium Commentary & Analysis
In the latest installment of Pat McGrew's ongoing series on selling in today’s print environment, she provides some tips for using trade shows—not necessarily printing industry shows, but home and garden shows, car shows, hobbyist shows, and other private events—to develop new business opportunities.
Our mission is to provide cogent commentary and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing industry. Support our mission and read articles like this with a Premium Membership.
TO READ THE FULL ARTICLE
About Pat McGrew
Pat is a well-known evangelist for inkjet productivity. At McGrew Group, she uses her decades technical and marketing experience to lead the industry toward optimized business processes and production workflows. She has helped companies to define their five-year plans, audited workflow processes, and developed sales team interventions and education programs. Pat is the Co-Author of 8 industry books, editor of A Guide to the Electronic Document Body of Knowledge, and a regular contributor to Inkjet Insight and WhatTheyThink.com.
© 2024 WhatTheyThink. All Rights Reserved.
Discussion
Only verified members can comment.