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In the latest installment of Pat McGrew's ongoing series on selling in today’s print environment, she builds on the previous installment and puts together a print sample kit for a different specific vertical market: restaurants. If you or your sales reps are trying to sell your services to these kinds of establishments, what kinds of items should you include in your Restaurant Marketing Sample Kit?
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About Pat McGrew
Pat is a well-known evangelist for inkjet productivity. At McGrew Group, she uses her decades technical and marketing experience to lead the industry toward optimized business processes and production workflows. She has helped companies to define their five-year plans, audited workflow processes, and developed sales team interventions and education programs. Pat is the Co-Author of 8 industry books, editor of A Guide to the Electronic Document Body of Knowledge, and a regular contributor to Inkjet Insight and WhatTheyThink.com.
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