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Five Critical Issues Brands Face in the Global Packaging & Printing Supply Chain

Idealliance CEO Timothy Baechle identifies the five most critical issues that brands face today in terms of their global packaging and printing supply chain: finding qualified vendors, effective communication, evaluation, validation, and the need to never stop learning. This article looks at those five issues and how mastering them can help build an unbreakable supply chain.

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About Idealliance

Idealliance, a global think tank, is a non-profit graphic communications industry organization with 12 strategically located offices around the world. Idealliance serves brands, OEMs, service providers in print and packaging, content & media creators, creative agencies/design teams, material suppliers, and innovators & developers worldwide. We do our work through ISO Standards Innovation, Print and Digital Workflows & Technologies Development & Integration, Technical Research, Certification, Training, Brand & Facility Auditing Programs and serves as a Global Super Connector for brands, service providers, & OEMs throughout the world. Our specifications have transformed the graphic communications industry by defining production workflows for color (GRACoL, SWOP, XCMYK™, G7, and BrandQ®). Idealliance is the world’s foremost certifying body for competencies, systems, materials and facilities, and Idealliance, a Liaison ‘A’ to ISO TC130, is one of the world’s largest contributors and developers of ISO standards.

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