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As consumers look to ecommerce for more and more of their purchasing, the fashion industry has a growing issue with costly returns—largely because items don’t fit as expected. Dresslife works with fashion brands and retailers, enabling them to offer a better customer experience and has launched a mobile app. We spoke with Dresslife’s marketing manager, Yvonne Georgi, to learn more.
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About Cary Sherburne
Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.
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