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Wide-format and specialty and specialty printing are where a lot of the action is today. But expanding into these new areas is not without its pitfalls. Here are some worth avoiding.
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About Richard Romano
Richard Romano is Managing Editor of WhatTheyThink. He curates the Wide Format section on WhatTheyThink.com. He has been writing about the graphic communications industry for more than 25 years. He is the author or coauthor of more than half a dozen books on printing technology and business. His most recent book is “Beyond Paper: An Interactive Guide to Wide-Format and Specialty Printing.
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Discussion
By Dan Johansen on Jun 05, 2017
Great points, Richard. Worth sharing with everyone putting ink/toner on paper looking at wide format.
By Rossitza Sardjeva on Jun 06, 2017
Wide format digital printing is already not new area...but all these mistakes can be in use...