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Given all of the mandates and expectations placed on packaging today, there may be something socially significant to add to the list of traditional packaging functions.
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About Patrick Henry
Patrick Henry is a journalist and an educator who has covered the graphic communications industry since 1984. The author of many hundreds of articles on business trends and technological developments in graphic communications, he has been published in most of the leading trade media in the field. He also has taught graphic communications as an adjunct lecturer for New York University and New York City College of Technology. The holder of numerous awards for industry service and education, Henry is currently the managing director of Liberty or Death Communications, a content consultancy.
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Discussion
By Gordon Pritchard on Dec 09, 2016
Great piece. One thing not mentioned is the consideration of the life cycle of the package materials themselves particularly as far as the recyclability of the packaging materials. Another issue is the lack of brand consistency in regional labeling for special dietary needs. For example, in the UK, the label for some of Campell's soups includes a "V" graphic indicating that they are suitable for vegetarians however that indication doesn't appear on the N.A. labels for the same products with the same ingredients. The same is true for other dietary needs, e.g. halal or kosher - same brand, same product but not labeled as such in different countries.