Premium Commentary & Analysis
The September 2016 issue of McKinsey Quarterly included an article entitled An Incumbent’s Guide to Digital Disruption that offered insight on actions that businesses can take today to remain competitive in today’s digital age. This article provides a synopsis of the McKinsey disruption lifecycle and explores how the printing industry is being affected today.
Our mission is to provide cogent commentary and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing industry. Support our mission and read articles like this with a Premium Membership.
TO READ THE FULL ARTICLE
About Barb Pellow
A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.
Please offer your feedback to Barb. She can be reached at [email protected].
© 2024 WhatTheyThink. All Rights Reserved.
Discussion
By Pete Basiliere on Oct 06, 2016
Thank you, Barb, for pointing us to the McKinsey & Company report.
The article is well worth the time to read it. I noted that the photo at the top of the McKinsey article seemed to be of a slitter wheel on a running web press.
At the end of the article the authors Chris Bradley and Clayton O’Toole describe stage four thus:
“In this late stage, the disruption has reached a point when companies have no choice but to accept reality: the industry has fundamentally changed. For incumbents, their cost base isn’t in line with the new (likely much shallower) profit pools, their earnings are caving in, and they find themselves poorly positioned to take a strong market position.
“This is where print media is now. The classifieds’ ‘rivers of gold’ have dried up, making survival the first priority, and sustainability and growth the second.”
Of course, the authors are using classified ads as one example of print media.
How is your perspective, that most of today’s printing industry incumbents are in stage two, different from the authors’ viewpoint?