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As marketers seek techniques to create effective direct mail, technologies like high-speed, full-color inkjet are creating opportunities to produce personalized and customized direct mail items that will truly capture consumers’ attention. This article explores how Harte Hanks has leveraged advanced digital printing capabilities to effectively deliver targeted, personalized direct mail touches that weave seamlessly into the multi-channel customer journey.
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About Barb Pellow
A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.
Please offer your feedback to Barb. She can be reached at [email protected].
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Discussion
By Mike Fontana on Apr 29, 2016
Just came across this summary of how data, pre-press and quality control all come together in satisfying #print clients when we're working on inkjet projects. Agree with Barb Pellow and Harte Hanks that integrating services is crucial. It's where we live, too. #AmericanLitho #print #multichannel #BrandEnergy
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