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Today’s consumers have grown comfortable with the ideal of establishing a one-on-one dialogue with marketers, and many consumers have come to expect this level of intimacy. This article cites recent research to explore consumers’ practices and preferences when interacting with direct mail and other types of content.
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About Barb Pellow
A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.
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Discussion
By Phil Brown on Apr 07, 2016
Right on Barbara! Personalization is a powerful catalyst to getting attention, and that is for the purpose of delivering the offer to the right person. Thanks for the review of the numbers. Here's an added perspective: "How You Make Personalization Pay Off" http://wp.me/p41ooi-pD
Phil Brown