Premium Commentary & Analysis
Today’s consumers have grown comfortable with the ideal of establishing a one-on-one dialogue with marketers, and many consumers have come to expect this level of intimacy. This article cites recent research to explore consumers’ practices and preferences when interacting with direct mail and other types of content.
Our mission is to provide cogent commentary and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing industry. Support our mission and read articles like this with a Premium Membership.
TO READ THE FULL ARTICLE
About Barb Pellow
A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.
Please offer your feedback to Barb. She can be reached at [email protected].
© 2024 WhatTheyThink. All Rights Reserved.
Discussion
By Phil Brown on Apr 07, 2016
Right on Barbara! Personalization is a powerful catalyst to getting attention, and that is for the purpose of delivering the offer to the right person. Thanks for the review of the numbers. Here's an added perspective: "How You Make Personalization Pay Off" http://wp.me/p41ooi-pD
Phil Brown
Discussion
Only verified members can comment.