WhatTheyThink

Premium Commentary & Analysis

Digital Package Printing As an Innovation Tool for Consumer Brands: an Interview with Mike Ferrari

Digital printing is no longer a tangential technology for packaging—it’s a mainstream process for brands that want to stay fully engaged with consumers. An authority on brand management explains why.

PREMIUM CONTENT

Our mission is to provide cogent commentary and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing industry. Support our mission and read articles like this with a Premium Membership.

TO READ THE FULL ARTICLE

About Bob Leahey

Robert Leahey of InfoTrends has many years of experience in consulting to the peripherals and supplies industries. He is primarily responsible for conducting custom research projects, most often on inkjet, thermal, and color laser technologies used for commercial and industrial applications. He is also the manager of InfoTrends’ Color Digital Label and Packaging Service.

Discussion

By Judy Berlin on Mar 17, 2016

Robert - excellent article. Mike Ferrari rightly points out the new and innovative role packaging can bring to the multichannel media mix - especially when it reinforces a brand-to-consumer dialog. Many of our customers are excited by this trend and we are more than happy to arm them with the right tools to achieve the potential they foresee!

 

Discussion

Join the discussion Sign In or Become a Member, doing so is simple and free