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Despite the surging popularity of digital marketing, direct mail will continue to play an integral role in savvy businesses’ marketing initiatives. This article cites data from recent InfoTrends research to explore the role that direct mail will likely play in the marketing initiatives of the future.
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About Barb Pellow
A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.
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Discussion
By Linda Bishop on Jan 21, 2016
Excellent article--reminding me once more why Barb is one of the industry experts who continually get me to rethink what I do.
By Ulises Grajales on Jan 21, 2016
Great article that sheds light on the continued, but changing value of print in today's market.
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