Whether improving direct customers’ experiences or the experiences of clients’ customers with better communication products, a positive customer experience delivers bottom-line results. This article provides InfoTrends’ recommendations on areas that print service providers should focus on in the year ahead as they strive to improve the customer experience.
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A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.
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