Another precinct heard from: Procter & Gamble has announced that, by 2015, all the pulp used in its various paper-based products—tissues, towels, baby care, and feminine hygiene—will come from third-party certified sources. And, indeed, P&G is sharing the love; even though the company prefers Forest Stewardship Council (FSC)-certified pulp (40% of the pulp used for its tissue-towel products is FSC-certified), it’s not dissing other certifications, and will source pulp that has been greenlighted by the Sustainable Forestry Initiative (SFI), Europe’s Programme for the Endorsement of Forest Certification Systems (PEFC), the Brazilian National Forestry Certification Scheme, and Canada’s National Standard for Sustainable Forest Management.
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Environmental Leader:
P&G began to require certification from all suppliers managing forests six years ago. In 2008, P&G joined WWF’s Global Forest & Trade Network program, which helps companies source more of their wood and paper products from responsibly managed forests. As part of this WWF collaboration, P&G has engaged more closely with suppliers to encourage FSC certification, and established a baseline from which to set these targets.
More of P&G’s sustainability initiatives can be found in its just-released
2012 sustainability report.
About Richard Romano
Richard Romano is Managing Editor of WhatTheyThink. He curates the Wide Format section on WhatTheyThink.com. He has been writing about the graphic communications industry for more than 25 years. He is the author or coauthor of more than half a dozen books on printing technology and business. His most recent book is “Beyond Paper: An Interactive Guide to Wide-Format and Specialty Printing.