WhatTheyThink’s Going Green has joined forces with Two Sides to help address the “perceptions” that paper destroys forests, that electronic media are “greener” than print and paper, and that recycling is the solution to all environmental ills. Two Sides’ latest Annual Report is out, and it includes some snippets from a September 2011 Two Sides survey, conducted by Ipsos, that included 500 U.S. respondents. More than two-thirds (68%) of those surveyed “believe that paper records are more sustainable than electronic record storage.” Why should you care? I will say this: it is easier to sustain the actual records, given how many hard drives and e-mail inboxes I have had crash and die. In the year since the organization launched in the U.S., it has received a tremendous amount of support from the industry, and has helped lead the way in educating the public about the sustainability of print and paper. “For the quarter ended June 30, 2012, the [Two Sides] website had more than 5,000 visits. There are about 420 visits per week or roughly 60 visits per day to the site.” Two Sides has also recently launched a nationwide educational campaign that will run into 2013. For more Two Sides facts see http://www.twosides.us/mythsandfacts.