The new industry reference book,
Print: Seen! Lean & Green, is now available in either PDF or print form—a dual distribution strategy that reflects one of the book’s basic themes, that print is one choice for the dissemination of content among many in an evolving media mix. (Hmm...that sounds like
a familiar theme.) To wit:
PrintCity’s view of the future of print is that it will be an evolving mix of multiple scenarios for different market segments, economies and cultures. However, all of them will have a common need for a 2-part strategy to optimise their success.
Firstly, print must be seen, it needs to stand in its own right and be valued as a functional media. This needs to be underpinned with a combined lean & green manufacturing strategy to ensure its profitability and sustainability.
The book—presented in a 2-books-in-1 format—is available in English or German.
About Richard Romano
Richard Romano is Managing Editor of WhatTheyThink. He curates the Wide Format section on WhatTheyThink.com. He has been writing about the graphic communications industry for more than 25 years. He is the author or coauthor of more than half a dozen books on printing technology and business. His most recent book is “Beyond Paper: An Interactive Guide to Wide-Format and Specialty Printing.
