The paper is designed and produced by the entrepreneurial Winnipeg-based company Prairie Pulp & Paper Inc. It contains 80 per cent straw from leftover by-product of harvested wheat crops and 20 per cent Forest Stewardship Council® (FSC®) certified wood fibre. Aptly marketed under the brand name Step Forward PaperTM, it is a step forward in protecting forests and supporting farmers with new revenue streams, and FSC certified by the Rainforest Alliance. “Paper made from leftover straw produces high quality and performance that compares with other copy and printer papers,” said Pete Gibel, Vice President of Merchandising at Staples Canada. “It’s an easy and cost-effective way for consumers and small businesses to conserve our world’s forests without sacrificing quality.”