WhatTheyThink's Going Green has joined forces with Two Sides to help address the "perceptions" that paper destroys forests, that electronic media are "greener" than print and paper, and that recycling is the solution to all environmental ills.  In a recent experiment conducted by the University of Virgina’s Darden School of Business, MBA students had their printed textbooks replaced (no, not by Folger’s Crystals) with an Amazon Kindle DX. In a mid-semester survey, students were asked, “Would you recommend the Kindle DX to an incoming Darden MBA student?” 75–80% said “No.” Why should you care? As I have said many times in this space, media choices are made as a result of perceived ease of use, convenience, and a host of other factors, with environmental reasons far down the list. In this case, students found the e-readers “too rigid for use in the fast-paced classrooms of the Darden School.” “You must be highly engaged in the classroom every day,” said Michael Koenig, Darden’s director of MBA operations, who reports that the students found the Kindle to be “not flexible enough....It could be clunky. You can’t move between pages, documents, charts and graphs simply or easily enough compared to the paper alternatives.” This is not to say that future improvements and upgrades won’t make the devices a preferred delivery vehicle for textbook content, but right now, it;s just not there. (Thanks to Domtar’s Paper Because, via Two Sides.) For more Two Sides facts see www.twosides.us/mythsandfacts.