Here’s more fodder for those of us fighting the “print kills trees” fight:
Océ, a Canon Group company...today announced that the Océ Eco Start Program funded the planting of over 350,000 trees in 2011. The Océ Eco Start Program partners with Trees for the Future, planting trees on behalf of Océ U.S. customers to help offset CO2 emissions attributable to the energy usage from production equipment during the first year of operation.
The Eco Start program also comprises initiatives designed to reduce the environmental impact of production printing equipment and consumables, and help customers run “green” businesses.
Since 2009, Standard Register has been actively engaged in the Carbon Disclosure Project's (CDP) Supply Chain program to reduce carbon emissions. Participation in the program helped Standard Register identify ways to realize significant energy savings from emissions reduction activities. So when Standard Register decided to upgrade outdated printing technology, Océ's Eco Start program and commitment to energy efficiency was a factor in their purchase decision. "Replacing our digital fleet resulted in tremendous productivity gains," said Steve McDonell, Vice President of Engineering. "But not only that – our new Océ fleet was a significant factor in reducing energy usage by 37%! Undoubtedly, without the Océ 6000 fleet it would have been difficult to realize that accomplishment."
Richard Romano is Managing Editor of WhatTheyThink. He curates the Wide Format section on WhatTheyThink.com. He has been writing about the graphic communications industry for more than 25 years. He is the author or coauthor of more than half a dozen books on printing technology and business. His most recent book is “Beyond Paper: An Interactive Guide to Wide-Format and Specialty Printing.
