Working with
BSR, a sustainability-oriented business network and consulting firm, AT&T will be releasing a
set of eco-labels for its branded mobile handsets, due out in a few months. Says the
AT&T blog:
Our rating system will be simple and intuitive. Devices will get a rating based on a tiered scale. This overall rating represents the composite score of key environmental characteristics focused on issues such as:
- Environmentally preferable materials
- Energy efficiency
- Environmentally responsible manufacturing
- Responsible end-of-life treatment
This is a good first step, and let’s hope other mobile device providers join them. Let’s also hope that AT&T is keeping effective tabs on their suppliers so they continue to live up to their end of the bargain.
About Richard Romano
Richard Romano is Managing Editor of WhatTheyThink. He curates the Wide Format section on WhatTheyThink.com. He has been writing about the graphic communications industry for more than 25 years. He is the author or coauthor of more than half a dozen books on printing technology and business. His most recent book is “Beyond Paper: An Interactive Guide to Wide-Format and Specialty Printing.