Companies including Motorola Mobility, Lego, Deutsche Bank and Bloomberg L.P. signed up to use a new trademark, WindMade , to show that at least 25 percent of their electricity was generated by wind power. The brand is sponsored by Vestas, a wind turbine manufacturer. The company hopes to develop a widely recognized industry trademark akin to the Fair Trade and Organic labels.WindMade has been incorporated in Belgium as a non-profit and are developing standards for their WindMade trademark. More information can be found here.
Commentary & Analysis
Made With the Wind
Via the New York Times:
Via the New York Times:
About Richard Romano
Richard Romano is Managing Editor of WhatTheyThink. He curates the Wide Format section on WhatTheyThink.com. He has been writing about the graphic communications industry for more than 25 years. He is the author or coauthor of more than half a dozen books on printing technology and business. His most recent book is “Beyond Paper: An Interactive Guide to Wide-Format and Specialty Printing.
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