I have
blogged before about some of clothing manufacturer Puma's sustainability initiatives, and say what you want about them, they are in fact making a sustained (sorry) effort to think about the environmental impact of their products and processes. Wrote
The Guardian:
"We are confident that in the near future we will be able to bring the first shoes, T-shirts and bags, that are either compostable or recyclable, to the market," Puma boss Franz Koch told the German business magazine Wirtschaftswoche.
He explained that the company was working with partners on developing products on the principle of the "cradle-to-cradle" design. "It follows two circuits, the technical and the biological: I can use old shoes to make new ones or something completely different, such as car tyres," said Koch, who has led the sports clothing company since July.
"In the biological cycle, I can make shoes and shirts that are compostable so I can shred them and bury them in the back garden. We are working on products that meet these two criteria."
Well, let's hope they don't compost while you're wearing them. The story also mentions some other eco-friendly clothing news--including what has to be the strangest combination of job titles I've ever seen:
German fashion designer and microbiologist Anke Domaske has produced organic chemical-free clothing using milk to create the first manmade, industrial-strength fibre at the Hanover-based company Qmilch.
Fashion designer
and microbiologist. Question about Qmilch, though: can you wear it if you're lactose-intolerant?
About Richard Romano
Richard Romano is Managing Editor of WhatTheyThink. He curates the Wide Format section on WhatTheyThink.com. He has been writing about the graphic communications industry for more than 25 years. He is the author or coauthor of more than half a dozen books on printing technology and business. His most recent book is “Beyond Paper: An Interactive Guide to Wide-Format and Specialty Printing.