The company [Santa Fe Natural Tobacco Company] claims that the ‘eco friendly’ moniker does not speak to the health and safety of the Natural Spirit cigarettes, only their manufacturing. It says its facilities are wind-powered, its farmers use fewer chemicals and 70% of its sales staff drive hybrid vehicles.I love it: “organic tobacco.” Like it’s the pesticides that are the problem!
Commentary & Analysis
Green Cigarettes?
You know the idea of greenwashing has gone a bit too far when a company can,
You know the idea of greenwashing has gone a bit too far when a company can, with a straight face, advertise “green cigarettes.” Wha?
About Richard Romano
Richard Romano is Managing Editor of WhatTheyThink. He curates the Wide Format section on WhatTheyThink.com. He has been writing about the graphic communications industry for more than 25 years. He is the author or coauthor of more than half a dozen books on printing technology and business. His most recent book is “Beyond Paper: An Interactive Guide to Wide-Format and Specialty Printing.
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