Cascades, a maker of specialty, security, and recycled papers,
is allying with Random House to reclaim and recycle unsold hardcover and paperback books. This will enable
Random House to divert 4,487 tons of recyclable materials per year that otherwise would have been sent to landfill. Environmental savings of such an initiative are tremendous: 17,500 cubic yards of landfill space are saved, as well as more than 33 million kWh of energy, 131 million liters of water and 19,650 tons eq. of CO2. Recycling those books saves 76,300 trees every year.
Likewise, The National Wildlife Federation has partnered with McGraw-Hill and NewPage Corporation to implement a pilot textbook recycling program for K–12 schools in the Midwest:
NWF will hold textbook recycling events at select K-12 schools and college campuses in Wisconsin and Minnesota twice throughout the school year. Two fellows from NWF’s Campus Ecology program will coordinate these events and help with outreach in the pilot locations. Efforts will aim to draw in not only students, teachers and school officials, but also members of the larger community.
NewPage Corporation will supply recycling bins at the events and ensure that the textbooks collected are appropriately recycled. The textbooks will be processed by a third-party to remove the hard covers (if existing), and bindings prior to recycling as these would be considered contaminants in the recycling/deinking process.
h/t
The Green Press Initiative
About Richard Romano
Richard Romano is Managing Editor of WhatTheyThink. He curates the Wide Format section on WhatTheyThink.com. He has been writing about the graphic communications industry for more than 25 years. He is the author or coauthor of more than half a dozen books on printing technology and business. His most recent book is “Beyond Paper: An Interactive Guide to Wide-Format and Specialty Printing.