Over at
Business Green, the results of a large survey of global business executives found that corporate sustainability initiatives in fact delivered a host of additional benefits. The survey was commissioned by KPMG and conducted by the Economist Intelligence Unit, and questioned more than 370 senior executives at large companies worldwide.
The survey confirmed that the main driver behind the development of sustainability strategies remained the desire to enhance brand reputation or comply with environmental regulations.
However, the benefits that resulted from such strategies covered a wide range, with 32 per cent claiming sustainability helped them attract and retain customers, 31.5 per cent citing increased profitability, and 25 per cent stating that they had developed better quality products and services as a result of sustainability efforts.
Challenges were not absent, however:
Three quarters of respondents said that the lack of meaningful benchmarks was a challenge for sustainability strategies, while 40 per cent noted that competing short-term business priorities also hampered green efforts.
About Richard Romano
Richard Romano is Managing Editor of WhatTheyThink. He curates the Wide Format section on WhatTheyThink.com. He has been writing about the graphic communications industry for more than 25 years. He is the author or coauthor of more than half a dozen books on printing technology and business. His most recent book is “Beyond Paper: An Interactive Guide to Wide-Format and Specialty Printing.
