It makes sense when you think about, although few of us ever really have: it takes a lot of electricity to play the ubiquitous background music that we hear in shopping malls. How much? According to a recent
Scientific American podcast:
The malls of America consume more than a gigawatt of electricity per month playing the anodyne sales-spurring pop.
Enterprising Stanford students crunched the numbers on how much energy it takes to play all that pop and came up with a figure of 1.18 gigawatt-hours. Given the present energy mix that means Mantovani adds more than 3,000 metric tons of CO2 to the atmosphere each year.
To put that in perspective, the world as a whole emits roughly 30 gigatons of greenhouse gases per year.
It just goes to show you that while every little bit helps, every little bit
hurts, too.
(Curiously, I live about 45 miles from one of the Muzak Corporation’s locations on I-90 east of Albany. If you walk into their elevators, what’s playing? Yep, thrash metal. Go figure.)
About Richard Romano
Richard Romano is Managing Editor of WhatTheyThink. He curates the Wide Format section on WhatTheyThink.com. He has been writing about the graphic communications industry for more than 25 years. He is the author or coauthor of more than half a dozen books on printing technology and business. His most recent book is “Beyond Paper: An Interactive Guide to Wide-Format and Specialty Printing.