My colleague Heidi Tolliver-Nigro has a new, updated report out called Greening Print Marketing: A Practical Guide, which, as its subtitle implies, comprises some valuable and cost-effective tips and strategies that marketers and marketing services providers can use to reduce their environmental footprint and make print marketing even more sustainable. And Heidi looks extensively at the environmental footprints (feetprint?) of non-print media, and debunks some of the growing perceptions that print and paper are inherently bad for the environment. The report is full of steps, large and small, that companies can take to "go green." From the Introduction:

One reason many businesses hesitate to “go green,” however, is because a dedicated effort toward greater sustainability seems too time-consuming and overwhelming. It’s not that marketers don’t care. It’s that, with all of their other responsibilities, it seems like too much. Just the thought of measuring the environmental impact of your business—from measuring the carbon output of every office copier to the impact of the transportation methods of employees—is enough to send the poor manager tasked with the job into apoplexy. But while going green may seem overwhelming, in reality, you don’t have to convert to wind power, add solar panels, and purchase hemp fiber carpets to make a difference. It can be as simple as being a little bit smarter and less wasteful in your next direct mail campaign.

Going Green will be talking with Heidi about her report later this week.