A polypropylene wall graphic film introduced by Fujifilm North America Corporation promises to give retailers and other users of large-format temporary displays and signage a high-performance, more environmentally benign alternative to poly vinyl chloride (PVC) based wall graphic substrates. In an interview with WhatTheyThink–Going-Green, Terry Amerine, FujiFilm’s segment manager for its Graphic Systems Division, noted that while PVC-based graphic substrates are typically not readily recyclable, a recycling stream for polypropylene film is generally available. In addition, the use of polypropylene instead of PVC relieves the user of the upstream negative environmental and human-health impacts associated with the manufacturing of vinyl. The FujiFilm wall graphic substrate is said to outperform PVC-based wall graphics because it doesn’t shrink. In addition, it offers easy installation and repositioning, requiring only a mild adhesive. This also reduces the potential for surface damage when the film is removed. FujiFilm wall graphic film can be printed with UV inks, mild solvent inks, or what Amerine calls “eco-inks” – lower VOC inks that are less offensive to workers in the printing facility. The ability to print the film with less odoriferous inks makes the product ideal for small production facilities in dense retail neighborhoods, Amerine noted.