Attend the Symposium on the Copenhagen Climate Summit and the Climate Risks Associated with Media Supply Chains in New York City or online! Join a group of marketing and media thought leaders at a free panel discussion presented by the NYU Graduate Program in Graphic Communications Management and Technology and the Institute for Sustainable Communication's HOPENHAGEN ECO360 Scholarship Initiative, with generous support from Domtar and Hewlett-Packard. The panel discussion and presentations will address the COP15 Climate Summit and credible steps that marketers, publishers and their supply chain partners can take to reduce the carbon footprint and environmental impacts of direct mail, email and other communication media. Moderator:  Don Carli, Senior Research Fellow, The Institute for Sustainable Communication Panelists: 

• Shari Aaron, CEO, FreshMarketing, Co-author of the book "Climb the Green Ladder"
• TJ Young, Print Production Director, Edelman US Creative
• Cheryl Kahanec, Executive Vice President, eSA Solutions for Sandy Alexander
• David Podmayersky, Director of Sustainability, EarthColor

Introductory presentations on Sustainability & Climate Action Trends in Forestry, Print Technology, Digital Media & IT by:

• Lewis Fix, Vice-President, Brand Management and Sustainable Product Development, Domtar
• Scott Canonico, Manager, Environmental Strategy, Imaging and Printing Group, HP

Location(s):

• The NYU School of Continuing & Professional Studies, 11 West 42nd Street, Room 1027, New York, NY
• Your desktop via uStream and Twitter.

Some of the key questions to be addressed include:

• How are leading consumer brands addressing climate change.
• How and when are the actions being taken in Copenhagen likely to impact the choices brands make about print and digital media?
• How are  print service providers and their print service providers responding to climate change and demands for transparency?
• What habits of mind, knowledge and experience should marketing and graphic communication professionals be developing?

December 9th 2009 is also the day that President Obama will be attending the UN Climate Change Summit (COP15) taking place in Copenhagen where over 65 world leaders and representatives from 192 countries will shape a new global climate treaty reducing greenhouse gas emissions and agree on measures to curb deforestation and degradation of the world's forests. These topics are particularly relevant to marketers and graphic comunication professionals in that papermaking, printing, and mail distribution, as well as the IT infrastructure required for email and digital media distribution, employ hundreds of billions of kilowatt hours of energy per year. They also emit billions of pounds of greenhouse gases, and they are dependent on a sustainable supply of tree fiber and other resources. As a result, the impacts that marketing and media decisions have on the world's carbon footprint, forests and natural resources cannot be ignored. Seating is limited so please RSVP and reserve your place now! Can't make it to New York City? Join the discussion from your desktop via uStream and Twitter.