INX International distributes a regular newsletter -
The Green Scene - that is full of great information. This issue includes a discussion about "
Sustainability Communications."
Here are the highlights:
- Sustainability is more than philanthropy - and more than environmental concerns.
- Stakeholder engagement is essential to sustainability communications.
- Stakeholder communications must include opportunities for stakeholder input and feedback
- Spin has no place in sustainability communications.
- Sustainability communications must be transparent.
- Cause branding, hero campaigns, and signature sustainability events are valuable, but do not constitute a complete sustainability effort.
- An annual sustainability report is not a complete communications program.
- Sustainability is not separate from a company’s everyday business activities.
- Good sustainability communications, especially reports, undergo an assurance process that verifies the accuracy of data and claims.
The details behind the highlights are excellent; to read more,
get on the mailing list for your own copy.