INX Green Scene NewsletterINX International distributes a regular newsletter - The Green Scene - that is full of great information. This issue includes a discussion about "Sustainability Communications." Here are the highlights:
  • Sustainability is more than philanthropy - and more than environmental concerns.
  • Stakeholder engagement is essential to sustainability communications.
  • Stakeholder communications must include opportunities for stakeholder input and feedback
  • Spin has no place in sustainability communications.
  • Sustainability communications must be transparent.
  • Cause branding, hero campaigns, and signature sustainability events are valuable, but do not constitute a complete sustainability effort.
  • An annual sustainability report is not a complete communications program.
  • Sustainability is not separate from a company’s everyday business activities.
  • Good sustainability communications, especially reports, undergo an assurance process that verifies the accuracy of data and claims.
The details behind the highlights are excellent; to read more, get on the mailing list for your own copy.