imgLGRecyclingimgLGWater Through a series of posters, Neenah Paper tells the larger story about sustainability to highlight their environmentally friendly, FSC-certified CLASSIC Linen Papers. Steve Sikora and Beth Ketter (Design Guys) have created a multi-part poster series entitled Neenah Wallpaper. Here's what they (Steve and Beth) have to say about design and how it can change behavior:
As designers, whether or not it is apparent to us we have a greater impact than most ordinary consumers. To the degree that we influence purchasing or consuming behaviors we are also affecting rates of, kinds of and even attitudes toward consumption. Ergo, because of the little soap-boxes we get to perch upon, we can make a bigger difference than the average person on the street. Positive influence is key.
Get your copy of the first two posters - RECYCLING and WATER - from Neenah and keep in touch to get the last two - ENERGY and BIODIVERSITY - when they're available.