PrintCity Are there too many ways to measure a carbon footprint? The PrintCity Alliance says there are. In fact, there is concern that there is little standardization - and even significant variation - between the methods to calculate environmental effects currently. As a result, PrintCity is working on a new initiative to research carbon footprint and energy efficiency in the printing and packaging industry. Their objective is to analyze and offer advice on how to measuring your carbon footprint as a catalyst for improved process efficiency and  environmental performance. PrintCity members involved in this project are: manroland, UPM, Sun Chemical, Kurz, Trelleborg, Sappi, Faist, MKW and M-real, plus project partner Kodak. A best practices guide will be available in 2010.