Appleton Coated's new publication,
Print with Purpose, gives us the messages to deliver to print buyers and designers who are considering "online or off" for their next project.
Print and Online: The Perfect Match
"There is no question that online communication has changed the way the world interacts, stays informed, and purchases products. But experience has shown us that choosing print or online tactics isn't an "either/or" proposition. In fact, online and print, when used in a coordinated campaign, enhance the delivery of messages and increase marketing results."
- Consumers receiving a printed catalog are twice as likely to buy online than those consumers who do not receive a catalog.
- 67% of online action is driven by offline messages.
- 86% say shopping is easier when they have a printed catalog.
Get your copy of Print with Purpose and take a look at facts and figures you can use when communicating with your customers.
