Advertisers & Media Buyers: Do you know where your carbon is? Did you know that each page and every pixel that advertisers and their agencies buy also has a carbon footprint and an impact on the world’s forests? The NYU M.A. Program in Graphic Communications Management & Technology, Division of Media Industry Studies & Design at NYU-SCPS, with generous support from the Canadian Forest Products Association is proud to present this special Climate Week panel discussion organized with the ISC Sustainable Adverting Partnership. Learn how your media supply chain impacts climate change. Join us to hear Don Carli, ISC Senior Research Fellow & Sustainable Advertising Partnership Director, moderate a panel discussion with:

• Kelly Stephenson, Strategic Planner, OgilvyEarth, Hopenhagen Team
• Avrim D. Lazar, President & CEO, Forest Products Association of Canada
• Beth Bengtson, Partner, SDialogue Sustainability Strategy & Communications

This special Climate Week panel discussion will address the following questions:

• How big is the combined carbon footprint of the hundreds of billions of dollars spent each year on print, broadcast, out of home and digital media advertising?
• What is the business case for assessing and managing the carbon footprint associated with print and digital media ad campaigns?
• What role can creative professionals, media planners, media buyers and production professionals do to ensure that their pages and pixels are carbon neutral?
• What role will responsible paper sourcing, healthy forests, sustainable printing, green IT and carbon neutral media plans play in addressing climate change?
• How can brand leaders and their advertising media supply chain partners take action to support world leaders seeking to "Seal The Deal" in Copenhagen?

The week of September 20th, 2009 is Advertising Week in NY, when thousands of advertising professionals will gather to celebrate the importance and power of advertising. This week is also Climate Week in NYC, when hundreds of government and business leaders from around the world will converge upon New York City for a series of high-level meetings and events focused on the most urgent issue of our time: Climate Change If you are an advertiser, brand manager, creative professional, strategic planner, media planner, media buyer, supply chain manager, print buyer, sustainability officer, publisher, digital or print production professional you do not want to miss this discussion. Learn about how you can "walk the talk" by identifying, measuring & reducing the greenhouse gas emissions associated with the supply chains used to deliver the trillions of advertising pages & pixels each year. To learn more or to register>>