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Industry Insight

What's Greener - Pixels or Paper?

Just a couple of weeks ago,

By Gail Nickel-Kailing
Published: July 24, 2009

Just a couple of weeks ago, we added Pixels vs. Paper: Are pixels greener than paper? to the Going Green Resources page, along with several other white papers from International Paper. IP contends that pixels and paper both have a place in our communications future. By linking paper with the efficiency of electronics, we can streamline our communications and help maintain the best environmental balance possible. One of WhatTheyThink's regular readers - and very articulate commentator - took the concept a bit further. In response to a piece in The Wall Street Journal claiming that "e-textbooks are environmentally friendly," Mr. D. Eadward Tree, author of Dead Tree Edition, offers a color-coded "tale of the tape" (as they say in boxing circles) comparing "Dead Dinosaur Editions" with "Dead Tree Editions"  on key attributes, with quotations from the IP brochure. Read his "smackdown" here, and enjoy! We may be changing the name of that booklet to "Pixels vs. Paper: Pixels are not greener than paper."



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