Get "Down to Earth" with International Paper and pick up your copies of these publications. A definite must read is Pixels vs. Paper since there seems to be some confusion as to which is "best." Actually neither is best, both have their places in modern communication. David Struhs, International Paper's vice president, Sustainability says, "With the Down to Earth series, we hope to clear up some of the myths and misconceptions about our paper and the forest products industry and provide thought provoking educational pieces that help our customers better understand important environmental topics."
  • Pixels vs PaperPixels vs. Paper: Are pixels greener than paper? Pixels and paper both have a place in our communications future. By linking paper with the efficiency of electronics, we can streamline our communications and help maintain the best environmental balance possible.
  • CertificationCertification: Where does your paper come from? This report encourages the reader to question the source of the fiber used in their paper.  It stresses the importance of effective forest management and explains what certification is and how multiple certifications lead to improved availability and cost control.
  • Recycled PaperRecycled vs. Virgin: Is recycled paper the best you can do? Advocates finding a balance as it relates to virgin and recycled content. Noting that more recycled content isn’t always best.  This report highlighting these complementary fibers and the various factors should be considered.
  • Carbon FootprintCarbon Footprint: How big is your carbon footprint? Learn more about "carbon footprints" and what you can do to reduce your own impact through the purchase of products that are manufactured through the use of carbon-neutral fuels, recycling, and energy conservation.