Do you plan to lead, follow or be dragged kicking and screaming into the low carbon publishing era?
That's the question
Don Carli, EVP
SustainCommWorld, and Senior Research Fellow,
Institute for Sustainable Communication, is asking in his article,
Ready or Not, Welcome to the Age of Low Carbon Publishing.
There are billions of kilowatt hours of electricity embodied in the paper, ink and digital technologies we use each day, and close to a kilogram of CO2 is emitted for each kilowatt, but the energy and greenhouse gas emissions associated with print and digital media supply chains have typically been overlooked, misunderstood or underestimated. Those days are drawing to an end.
Over the next few years it can be expected that the reporting of lifecycle data and the carbon labeling of all products will move from the margins to the mainstream - including the footprinting of print and digital media products. Welcome to the age of low carbon everything.
In his article, Carli offers tools for publishers tho help track and measure energy use and emissions. Now is a good time to prepare for the future.
