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It seems that there is a link between sustainability practices and financial performance, therefore each company should examine all their "green" practices and initiatives to determine genuine commitment.
According to A.T. Kearney:
If the commitment is less than complete - where efforts are simply to improve public relations or catch up with industry leaders - there is little payback.
However if sustainability is transforming the business ... maintain this commitment and, where possible, even consider increasing investment to improve future positioning.
It is expected that the most sustainability-focused companies may well emerge from the current crisis stronger than ever.
For the details, get your copy and read the "Green Winners."