CFO ConferenceAt a time when "green" is more likely to mean money than sustainability, we have to be able to articulate the value of the sustainable use of print while respecting our customers' need to focus on their bottom line. The 2nd Annual CFO Green Conference, Making Sustainability Cost Effective, a conference being held in New York, March 31 (paralleling OnDemand), might be a good place to send your CFO, Controller, Finance Manager, OR your VP Sales/Marketing. By listening to the dialog that finance executives are having, you will be better able to position your services and show your customers how sustainable print supports their corporate responsibility initiatives. Focusing on the cost/benefit of going green and addressing the issue of balancing going green with protecting profit and shareholder value, this event suggests that attendees will discover the answers to some fundamental questions such as:
  • How can companies balance environmental philosophies with strategic goals?
  • What is the future of carbon trading?
  • Can increased environmental transparency reduce risk to investors and create corporate value? What are the latest best practices in sustainability?
  • Is going green still viable in a volatile economy?
  • What is the role of innovation in going green?
A long list of topics will be discussed:
  • Why Being Green Makes Sense
  • Calculus of Carbon and Carbon Credit Trading
  • Case Studies in Reducing the Carbon Footprint
  • How to Manage a Greening Balance Sheet
  • The Green Effect on Market Valuation
  • What Investors Want from Corporate Environmental Initiatives
  • Why Sustainable Environmental Performance is a CFO Issue
  • Green Lending Policies: What Companies Need to Know to Overcome the Hurdles for Debt and Equity
  • Why CSR is a CFO Issue
  • Aligning the CEO, CRO, and CFO
  • How Sustainability Initiatives Can Satisfy Employees, Investors, Customers, and the Community While Increasing Profitability
  • Communicating Your Green Posture to Wall Street
  • How Environmental Transparency Can Create Value
  • Techniques for Eliminating Environmental Risk
You can get more information or register here.