Wal-Mart's Home Entertainment Design Challenge pushed electronics manufacturers to reduce the environmental impact of their products. HP delivered a winning solution that reduced packaging materials by 97%. The selection of the winner was based on attractive design, environmental innovation, and less-wasteful, less-toxic packaging. And as an "unintended consequence," Wal-Mart uses 25% less truck space to move these laptops to stores, cutting transportation costs by 31%. How does one reduce packaging materials that much? Eliminate them entirely... Look, Ma, no box! Put on your thinking cap; what creative solutions can you bring to your customers?