John Simonetta, owner of
Proforma Green, a
Proforma print distributorship, posted comments about
3M's move to go green on
Ecopreneurist. Proforma, the
Print Services & Distribution Association's (PSDA) Largest Print Distributor in North America for two years running, is a print distributorship with more than 600 member offices in the US and Canada.
In 2007,
3M started providing eco-friendly versions of all their basic products called
Post-it® Recycled Notes. John's concern: Is this green washing or real concern?
I suspect neither and both. Really I think it has to do with their bottom line and the growing chorus of folks that want green alternatives in the office. So the more we support items like a green Post-it the more will be sold and the more the idea will work itself into the fabric of 3M.
Also right now they only offer 30% postconsumer content. Come on 3M you can do better than that. Many of our other vendors selling a similar product do.
Read the
entire blog post here>>
