Whether you've just made the decision to take your business green or you've started on your journey and need some inspiration and/or help, you'll find the tools and guides you need on the WhatTheyThink Going Green Reports, Papers, and Studies page. Here is the list of resources available: Going Green: Outstanding Green Business Practices, This guidebook is designed to provide many perspectives and varying tactics on going green. The Green GPS - The Printer's Step-by-Step Guide to a Green and Sustainable Future, This guide focuses owners and top managers of commercial printing companies on the most critical steps to a green printing company. . Environmental Claims: A Guide for Industry and Advertisers, from the Canadian Competition Bureau, addresses a number of commonly used green claims and provides examples of best practices on how such claims can be used by Canadian businesses to comply with the false or misleading provisions of the laws enforced by the Competition Bureau. Guides for the Use of Environmental Marketing Claims from the Federal Trade Commission, also administrative guidelines, are for US businesses to help comply with "truth in advertising" laws as they pertain to environmental marketing claims. The Lean and Environment Toolkit, US Environmental Protection Agency, Practical techniques and strategies to deliver environmentally protective lean decisions as part of your lean driven business operations. . The Power of Perception, a survey from DMNews and Pitney Bowes, Steps printers and mailers can take to respond to consumers demands of greener direct mail. . . A Field Guide: Eco-Friendly, Efficient, and Effective Print, Third Edition, from Monadnock Paper Mills, Use natural resources more efficiently to produce printed communications. Go Green: Making Sustainability a Reality in Your Business, a report from Kodak, Identify, analyze and act on information relevant to the sustainability of print and address the challenges and opportunities in timely and innovative ways. Innovations Review 2008: Making Green the New Business as Usual - from the Environmental Defense Fund, Highlights innovative and proven green business practices for companies large and small. . State of Green Business - a report from Greener World Media, Reviews trends and developments of 2007, introduces the GreenBiz Index, and offers a selection of books, websites, reports and tools. . Why Green Business is Good Business - A White Paper from Océ North America, Describes the increasing impact of environmental sustainability on production printing. . . Green IT Action Plan, from Info-Tech Research Group, Looks at a variety of green initiatives, describes how to measure cost savings, and outlines ways to market your initiatives internally and externally. . Glossary of "Sustainability" Terms, from Verso Paper, Some useful terms and concepts that you might not know. The Paper Consumer's Guide to Climate Change from Metafore and The Gagliardi Group, A simple, four-step process that organizations can follow from start to finish.