It's not often that a work of art disguised as a magazine falls on my desk, but the HERE magazine published by Cooper Carry is definitely an amazing piece of work. Cooper Carry is an architecture, engineering and urban design firm producing some beautiful buildings and urban spaces. For three years - and, I hope, ongoing - the company has published HERE magazine. Following is a short email exchange with Laura Shore, Senior Vice President, Communications, Mohawk Fine Papers, talking about Mohawk's involvement in producing this beautiful statement on energy and power. WTT: HERE, The Cooper Carry Magazine is a beautifully produced publication! How did Mohawk become involved in the process? LS: The designer, Matt Rollins, of Iconologic brought it to my attention through the AIGA Center for Sustainable Design. WTT: Did the content of the magazine have any special “resonance” with your environmental policies? LS: Absolutely! Since getting involved with wind power and carbon neutral papers, we’re obsessed with energy issues here at Mohawk. I read everything that comes across my desk on the subject. The articles within the book were so interesting and the design was so compelling that I read the PDFs end to end as soon as they came through my e-mail. Every once in awhile a project crosses my desk and I know that it absolutely has to end up on our paper. This was one of those projects given the caliber of design, quality and type of content. WTT: Tell us a little about the paper choices. Are they certified? Are there special production methods involved in manufacturing the paper? LS: Given the subject matter, we felt strongly that the journal should go on carbon neutral paper. They also wanted a hard, bright surface to make the interior images pop. We suggested Beckett Expression for the text, which is a super-smooth paper with 30% PCW and Beckett Concept for the cover, which is 100% PCW. Both are made with windpower and carbon neutral. Both are certified by GreenSeal and Green-e and the Beckett Concept was certified by FSC. The book was also printed on a UV press, with no VOC emissions. WTT: Any advice for designers tackling projects with "green" design in mind? LS: One question I get all the time is how a design studio can green up their practice. And while it’s important to focus on the materials used (keeping aware of energy, fiber, and forest issues) – I think that designers have a unique ability to change people’s minds (and behavior) through inspired information design. Printers and paper companies can facilitate this by working with the designer and making a piece so compelling that everyone wants to possess it. I’m happy to say that’s what we accomplished with HERE Magazine. Request your copy of HERE magazine, courtesy of Mohawk Fine Papers here>> About Mohawk Recognized for its technical innovation and environmental focus, Mohawk Fine Papers Inc. manufactures premium printing, writing and digital paper.  Signature grades include Strathmore®, Mohawk SuperfineTM, Beckett Concept®, Beckett Expression®, BriteHue®, Via®, Mohawk Color Copy®, Mohawk Digital Papers and proprietary Inxwell® products, Navajo®, and Options®.  Mohawk engineers its papers to provide optimal performance for sheetfed, web, and digital printing.  Uses for Mohawk papers include corporate reports, corporate identity systems, high-end brochures, packaging, and everyday communication for businesses of all sizes and types.  Mohawk digital papers are also used in on-demand photo books, personalized direct mail, and custom packaging.  Mohawk offers reams and envelopes through its e-commerce site at Strathmore.com.  A leader in environmental stewardship, Mohawk is the first U.S. paper mill to offset 100% of its electricity with renewable windpower and the first U.S. premium paper mill to shift toward carbon neutral production.  Also offered are recycled papers certified by GreenSeal and papers certified to the Forest Stewardship Council’s (FSC) standards by SmartWood, a program of the Rainforest Alliance. FSC certification ensures responsible use of forest resources. ©1996 Forest Stewardship Council A.C. SW-COC-000668