Just to make sure everyone has plenty of reading material, we have a handy reading list available. This week I added
The Green Marketing Manifesto by John Grant.
The Green Marketing Manifesto provides a road map on how to organize green marketing effectively and sustainably. It offers a fresh start for green marketing, one that provides a practical and ingenious approach. The book offers many examples from companies and brands who are making headway in this difficult arena, to give an indication of the potential of this route.
According to the Amazon publisher review:
John Grant creates a "Green Matrix" as a tool for examining current practice and the practice that the future needs to embrace. This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful green marketing.
Check out this book - and other great reads - on the
Going Green Reading List here>>
