The first DM News/Pitney Bowes survey on direct mail and the environment sheds some light on current consumer perceptions, and provides mailers seven practical steps to becoming more environmentally responsible. Get your copy of the white paper here>> Survey results show that consumers greatly overestimate the environmental impact of mail. Not surprisingly, these erroneous perceptions have sparked interest in new regulations that could ultimately do more harm than good. Consumers value mail, but feel that mailers have a responsibility to prudently and proactively create more eco-friendly mail. Fortunately, when you explore the best practices in this space, you find that taking action is not only good for consumers and the environment – it can be good for your profits, too.