Welcome to the
WhatTheyThink new special interest section -
Going Green. If you think “Green” was the latest buzzword last year, just wait and see what happens in 2008!
“2007 will be remembered as the year ‘green’ went mainstream. No longer just the province of ‘tree huggers’ – consumers, corporate America, and politicians from both red and blue states embraced green initiatives and ideas.
Whether the motivation was to save money, save the earth, or make green, as in money, the environment took center stage this year. To put it in fashion terms, green is the new black. The question now is will it be another fad or a way of life for all time?”
Anne Thompson, Chief Environmental Correspondent for NBC News
We’re putting our money on “new way of life.” And for our readers who want to be part of that new way of life, we’ll be bringing you stories, reports, commentary, and interviews that will highlight what others have done and what you can do to reduce your environmental footprint and become more sustainable
“The new WhatTheyThink special interest section is designed to be a resource for our readers to help them identify and implement a wide range of green initiatives. Our goal is to help our members to learn from others – both inside and outside the graphic arts industry – and to find the information and assistance they want as they go green.”
Randy Davidson, President, WhatTheyThink
To make it easier for you to put your green initiatives into place, we’ll also provide an ever-growing list of resources and links. Check back regularly to see what’s new and catch up on the latest!
