Macy'sWhen one of your customers - Macy’s, for example - announces a green initiative, look at it as an opportunity.. “In celebration of Earth Week and National Park Week, Macy’s and the National Park Foundation today announced a new partnership to educate, raise awareness and generate funds for parks across the country. The collaboration is the cornerstone of Macy’s Turn Over A New Leaf campaign that kicks off on April 20, 2008 and runs through April 27, 2008. The awareness campaign is designed to support, educate and inspire sustainability and eco-friendly practices in everyday life. In addition to special promotions, merchandise and in-store events, Macy’s will donate all of the proceeds from ticket sales for its national charity days - One Good Turn - to the National Park Foundation.” Read between the lines, what do these words and phrases mean to you?
  • Educate
  • Raise awareness
  • Generate funds
  • Special promotions
  • In-store event
I assume from those phrases that there might be some print involved… It’s clear, their marketing department is thinking green, and you can approach them with your latest activities. Have you added a new paper to your line? Are you offering print on demand? Are you doing something that might resonate with them? They have opened the door to you to communicate about common interests; don’t let it close!