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The print medium is returning as an important marketing and sales tool. This holiday season, firms like Bloomingdales, Nordstrom, and Saks Fifth Avenue are sending more targeted and specialized catalogs. This article cites InfoTrends’ recent research to explore how catalogs are cutting through the clutter in today’s digital world.
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About Barb Pellow
A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.
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Discussion
By Gerhard Maertterer on Dec 17, 2015
Hi Barb,
I fully agree with you. Also in Europe print-catalogs have become highly targeted. Eversfrank's entire technology, including machinery, is designed for the demands of innovative one-to-one marketing. In hybrid printing, we combine the variability of digital printing with the cost-efficiency of offset printing. The personalised covers of catalogs are therefore printed digitally; the identical inside pages come from offset. They are then brought together on the saddle stitcher.
If these catalogs are to be sent fully addressed to the end consumer, it is also possible to personalize them per recipient ? through to specific next best offers on all cover pages.
Please feel free, to use our graphics from our website: http://www.eversfrank.com/en/one-to-one/graphics/
That's, what I told Cary Sherburne at Hunkeler Innovationdays
http://whattheythink.com/video/72874-gerhard-marterrer-eversfrank-gruppe-personalization/
Best greetings from Germany
Gerhard Maertterer
Director One-to-One Marketing at Eversfrank