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We’ve written a fair amount about digital publishing in this space since we believe it presents a good opportunity for new revenue streams for printing firms – not only for traditional publishing applications but increasingly for sales enablement and other enterprise dissemination of information. Adobe is about to take this to the next level with its summer launch of Adobe Publish.
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About Cary Sherburne
Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.
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Discussion
By Brian Mullins on Apr 08, 2015
Great article! I think printers may need more info on the cost models and ROI for their customers and ways to blend print and mobile media together in any future articles. Maybe that is in some of the referenced articles? Thanks.
By Cary Sherburne on Apr 08, 2015
Thanks for the positive feedback, and I agree with you on the ROI analysis. Maybe this is something can follow up on with Adobe after the product is launched. Since that is not planned until summer, they have not publicly discussed pricing as far as I know. You can also check out the articles I wrote on Stryker Orthopaedics, the Buffalo Bills and Maxim Integrated to see how enterprise customers are taking advantage of digital publishing for sales enablement. We also wrote about Celebrity Cruises. Sometimes it replaces print, and sometimes it doesn't. Either way, digital publishing is an important source of incremental revenue that printers should be exploring, and with solutions like Adobe Publish and others, it gets easier to do every day!