With Graph Expo behind us, I have been able to get caught up on a few things, one of which was the Adobe Creative Cloud announcements that were made earlier this month at Adobe MAX. A pre-briefing before the event was done, which I was unable to attend, but here is the recording. This takes the applications to an entirely new level, just three months after the last major release. The launch live streaming is featured on Adobe’s home page as I write this. The press release can be found here.
I’m not a designer, and I am just a casual user of Adobe Creative Cloud, but I have to say I was completely blown away by what I saw in this presentation, which included a series of live demos. Most notable is the incredible integration that now exists across most of the apps, and platforms. So you can capture something with your phone, dress it up on your iPad (or your phone) and do the fine tuning on the desktop, all seamlessly—images and video.
The feature in Creative Cloud that enables this is your Creative Profile, which was introduced in June. It makes all of your libraries, brushes, color palettes, fonts, images– all of your assets – available across all platforms seamlessly and synchs it all with the cloud when you are connected.
Adobe is also launching a Creative Cloud SDK to allow better integration with third party applications. The company is in the process of adding Android capabilities to the SDK which one hopes will make migration of these capabilities to Android faster. That’s still a huge hole in the process. Every time we have one of these briefings, several people ask about Android … it has more installations that iOS but seemingly has been ignored, and one hopes that is about to change. The new Samsung Galaxy Tab S, as an example, is likely to give the iPad a run for its money on several levels, and as designers opt to use that platform, they are going to want these capabilities there.
Android issues aside, this new release is well worth taking a look at. It really shows Adobe’s commitment to living up to the promises it made with the launch of Creative Cloud.