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If you look around your home or office (or home office), you’ll notice numerous examples of what I’ve referred to in the past as “stealth printing,” printed materials that don’t fall into what we consider commercial printing, but is a huge market nonetheless.
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About Richard Romano
Richard Romano is Managing Editor of WhatTheyThink. He curates the Wide Format section on WhatTheyThink.com. He has been writing about the graphic communications industry for more than 25 years. He is the author or coauthor of more than half a dozen books on printing technology and business. His most recent book is “Beyond Paper: An Interactive Guide to Wide-Format and Specialty Printing.
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Discussion
By roy pagan on Jul 24, 2014
Great Article!